VIDEO PERFORMANCE MARKETING

The Challenges of Cross-Device Attribution in Performance MarketingEfficiency advertising and marketing begins with a clear collection of project purposes. It involves launching advertising projects on electronic networks to drive desired actions from customers.

Recognizing First-Touch Vs. Last-Touch AttributionLast-touch attribution versions offer all conversion credit history to the last touchpoint a customer involves with prior to taking a desired action. This acknowledgment model can be helpful for determining the performance of your brand name recognition projects.